Tour Soft AIM 360 delivers long distance, consistent flight, excellent shot making performance, and an all-new 360 Alignment Integrated Marking. AIM technology is rooted in performance, designed to help improve accuracy in putting and lining up to the target off the tee. Players using a Titleist golf ball with AIM are up to 35% more precise in aligning their putts.

Players using a Titleist golf ball with AIM are up to 35% more precise in aligning their putts.

For the player who prioritizes soft feel with great all-around performance, and more precise alignment when putting.